There has been a huge increase in the use of F-Commerce as a means to promote awareness and sales of goods and services online by use of Facebook. In a recent study 12% of social media users have said they have bought something after seeing it on Facebook. This shows an increase of 8.8% in F-Commerce in the last quarter. The potential for F-Commerce arose after 25% of online shoppers stated they visit Facebook at least once a day. The growth of social networking along with the increasing use of online shopping conveys the massive potential in marketing online through social media.
Sources www.theretailbulletin.com
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