Recent studies have shown that nothing beats hard cold cash as the best method of purchasing! Ukash is the first online retailer to operate on a cash e-commerce basis, that is their customers use cash to buy vouchers which each have their own unique code which can be used online as cash, their compund sales have been registed at 85% compared to regular commerce who register at mere 13%. Ukash discovered the potential in cash e-commerce after discovering that 50% of consumers do not shop online with credit cards due to fear of fraud.
I think this is a significant article as it shows just how a company can overcome their competitors by doing their research and discovering a niche in the market.
Sources
www.theRetailBulletin.com/
up to date views and analysis on the business world- primarily focusing on retail industry
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